Loyalty in Booking Experts
Your best guests? They've stayed with you before!
With the Meer Leisure Loyalty Programme, you can automatically recognise returning guests and issue unique, personalised discount codes directly in Booking Experts based on guest loyalty.
You decide when a guest is rewarded. For example, after their second or fifth stay, or based on other conditions that suit your holiday park. The guest then receives a unique, personalised discount code that they can use for their next booking.
This is what sets it apart from a general discount promotion. Instead of using a single code that can be shared repeatedly, you issue individual codes based on actual guest behaviour and loyalty. Everything is fully integrated with Booking Experts, so your team doesn't need to create or manage discount codes manually.
This allows you to turn your existing guest data into a loyalty programme that recognises and rewards returning guests, encouraging them to book another stay directly with your holiday park.
Loyalty starts with recognising who returns
The Meer Leisure Loyalty Programme uses data from Booking Experts to automatically recognise returning guests and link promotional offers to them straight away.
This allows guests to be automatically tagged, making it easy to identify them in statistics and see straight away which guests are loyal. Based on that same loyalty data, tasks can also be automatically created in the relevant task list, enabling the team to carry out a personalised action at the right time.
In addition, a personalised gift card or unique discount code can be automatically generated and issued at a time of your choosing. This way, you turn loyalty from a one-off action into an automated process.
The system remembers.
Your team makes it personal.
Imagine the De Vries family is about to arrive for their tenth stay. For your team, it's one of many arrivals. For the Meer Leisure Loyalty Programme, it's a milestone.
The programme automatically recognises their tenth stay and can assign actions to the right team members at exactly the right time. No one needs to manually check a guest's booking history.
You can also reward loyalty
As well as offering personalised attention, you can also give returning guests something tangible.
For example, by combining the Loyalty Studio and Gift Card Studio, a holiday park can automatically award a €25 credit towards a future booking after a guest’s fifth stay.
The guest receives a personalised message with a gift voucher, which they can use on their next stay.
In this way, the reward is not only a thank you for previous visits, but also an invitation to come back again.
Same amount.
Different message.
The same €25 can feel like a standard discount or a personal thank-you. The difference isn't the amount, but the message behind it.
Book now and get
€25 off
Save €25 on your next stay. Book today.
Book now and save
Thank you for staying with us
for the 5th time
We've set aside €25 for your next stay. Use this credit when booking directly with us.
View your creditIt's not the discount itself that builds loyalty, but the feeling that the guest has earned a reward that's just for them.
From marketing budget to guest budget
Holiday parks invest heavily in attracting new guests: adverts, campaigns, websites and external sales channels.
But how much of our budget do we set aside for someone who has already stayed with us five or ten times?
It doesn’t have to be a large sum. Think of a ticket, breakfast, a small upgrade, a small gift or a personalised booking credit.
The difference is that you use this budget in a very targeted way: for guests you already know are keen to return.
A credit of €30, for example, could lead to a subsequent direct booking that is many times larger. And perhaps it won’t stop at that one booking, but that guest will keep coming back for years to come.
Loyalty is therefore not just about the value of a single stay, but about the value of the relationship with a guest.
Turn Booking Experts into a loyalty programme.
Booking Experts knows your guests and can process vouchers. Meer Leisure adds the intelligence in between: who deserves a reward, when and how much?
Once a guest meets your criteria, a unique voucher can be created automatically for them. No generic discount codes. No manual lists. Just one personalised code, linked to genuine guest loyalty.
Thank you for staying with us for the 5th time. We've set aside this credit especially for you.
The voucher has been earned. You decide when to send it.
Loyalty is built during a stay. The next booking might not happen until months later. That's why you don't have to send an earned voucher immediately.
Immediately after departure
Follow up on the stay with a personal thank-you and credit towards the guest's next visit.
A few weeks later
Reach out personally while the holiday is still fresh in the guest's memory.
At a relevant moment
For example, around a birthday, holiday season or another suitable time to get in touch.
When you want to drive bookings
Use the loyalty credit guests have earned to encourage another direct booking at the right time.
A loyalty programme can be this simple.
No points to manage and no separate membership portal. Decide which milestones matter to your holiday park and what guests should receive when they reach them.
- Guest automatically recognised
- Label added in Booking Experts
- Personalised task for your team
- Unique voucher created
- Choose when to contact the guest
- Encourages another direct booking
- Management automatically notified
- Unique loyalty voucher
- Extra personal attention
Why every holiday park using Booking Experts should consider this loyalty programme.
Because your guest data is already there. Your booking system is already in place. And you already have loyal guests.
Show guests you value them
Reward guests who have demonstrated their loyalty, rather than offering the same discount to everyone.
More repeat bookings
Give returning guests a personal reason to choose your holiday park again.
More direct bookings
Reward loyalty with credit that guests can redeem through your own booking system.
Less manual work
No exports, separate spreadsheets or manually creating and managing discount codes.
You already have loyal guests.
Now you have a programme to recognise and reward them.
Curious how the Meer Leisure Loyalty Programme could work for your holiday park? We'd be happy to show you what's possible within your Booking Experts setup.
Turn returning guests into loyal guests
Automatically recognise, reward and encourage them to book again.
Feel free to get in touch with us.
Discover growth potential in your Booking Experts accounts
Request a free, no-obligation growth scan now!